According to the practice of the former owner of the trade name, as well as the current owners, it's ALPA, not Alpa.

But according to the practice of Sanyo (makers of fridges, cellphones, and yes, even cameras) it's not Sanyo but SANYO. Well, I don't say that my phone is an Ess-aye-en-why-oh, and so I ignore Sanyo's desire to make its name more CONSPICUOUS and I write "Sanyo". I've heard people talking about Alpas (sounding rather like those mountains); I've never heard people talking about Aye-ell-pee-ayez. And therefore I'd also give "Alpa", uh, "the 'Sanyo' treatment".
Incidentally, you can sign comments by hitting the twiddle key "~" four times in a row: ~~~~.
Our miscellaneous minor disagreements notwithstanding, thank you for your excellent work! -- Hoary 21:54, 3 June 2006 (EDT)

Two quibbles with your history. The Pignon factory in Switzerland had nothing to do with the SI 2000 & SI 3000 - they were made by Chinon for an American import. Most true ALAP users consider the SI2000 & SI3000 as not even true ALPAs. 01:50, April 30, 2012 (UTC)

The 11A camera was not a "top seller" as it was part of a contract to the Swiss Post Office, and not "sold" per se. Top 11 seller would have to be the 11SI. 01:50, April 30, 2012 (UTC)