|image by Mark Verlijsdonk|
The Ricoh Hi-Color 35 was a viewfinder camera for 35mm film. It had a spring motor for film advance, advertised to fire 10 shots in 10 seconds. A Popular Photography review found it able to fire 15 shots in 11 seconds. A marine capsule was available for underwater photography.
Ricoh also produced a variant of this camera for Sears, Roebuck and Company called the Auto 35. The Auto 35 differed in that the area surrounding the lens was squared off as opposed to the round shape used on the Hi-Color 35.
Introduced at Photokina 1968.