Japanese plate SLR cameras (edit)
atom (4.5×6cm) Simplex Reflex | Speed Reflex
meishi (5.5×8cm) Speed Reflex
daimeishi (6.5×9cm) Convex Reflex | Hogo Reflex | Idea Reflex (1932) | Neat Reflex | Simplex Reflex | Speed Reflex
tefuda (8×10.5cm) Idea Reflex (1910 and 1911) | Idea Reflex (1932) | Neat Reflex | Photo Deluxe Reflex | Speed Reflex
nimaigake (8×12cm) Idea Reflex (1910 and 1911) | Sakura Reflex Prano
kabine (12×16.5cm) Idea Reflex (1910 and 1911)
daikabine (13×18cm) Guaranteed Reflex
unknown Hardflex | Leinflex | Photoman Special Reflex
Japanese plate film: monocular, box, folding bed and strut-folding ->
3×4 and 4×4, 4×5 and 4×6.5, 4.5×6, 6×6 and 6×9 ->

The Photo Deluxe (ホトデルックス) or Photo Deluxe Reflex (ホトデルックスレフレックス)[1] is a Japanese SLR camera taking tefuda (8×10.5cm) plates, sold by Fuyōdō in 1929.


The Photo Deluxe Reflex has a boxy shape, inspired by English SLR models such as the Thornton-Pickard Ruby Reflex or the Marion Soho Reflex. The front standard is mounted on a rack-and-pinion device, probably driven by a knob on the photographer's left; it allows vertical movements controlled by a lever actuated by the photographer's right hand. The lens is recessed inside the front standard and is protected by a flap hinged at the top. The bellows has double extension, allowing to take close-up pictures or to mount long focal lenses.[2] The main body has a large viewing hood hinged at the front. There is a focal plane shutter on the rear, wound by a knob and controlled by a concentric disc. It seems that the model name PHOTO DELUXE and the format ¼ PLATE are inscribed below the winding knob, and other controls are visible on the same side, including a small T and I switch (for Time and Instant). The camera has a special mirror mechanism, supposed to minimize the vibrations.[3] The back is revolving, allowing to take horizontal and vertical pictures, and takes double-sided plate holders.[4]


The Photo Deluxe Reflex was advertised in the July to September 1929 issues of Asahi Camera, together with the Rubies plate folder. No price was indicated.


  • Asahi Camera. Advertisements by Fuyōdō in July 1929 (p.A10), August 1929 (p.A24), September 1929 (p.A10).

The Photo Deluxe Reflex is not listed in Sugiyama.

  1. The name in the advertisements is either "Photo Deluxe", "Photo Deluxe Reflex" or "Photo Deluxe Reflex ¼ Plate".
  2. Double extension: advertisement in Asahi Camera September 1929, p.A10.
  3. Advertisement in Asahi Camera July 1929, p.A10, and September 1929, p.A10.
  4. Revolving back, double-sided plate holders: advertisement in Asahi Camera July 1929, p.A10.