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Doi (株式会社ドイ, Kabushiki Kaisha Doi) was a large Japanese retailer and distributor, best known outside Japan as the company that revived the Makina in the late 1970s and early 1980s.

Doi in the 1940s and 1950s

Doi Shōten (土居商店) was already active as a retailer or distributor in 1941–2, and it sold a number of cameras made by Riken Kōgaku Kōgyō.[1] Its address was Higashi-ku Zaimoku-chō (東区材木町) 10, in Osaka.

In 1951, the company was advertising its distribution of the Elegaflex and of Elega (ヱレガ) items.[2] Its address was Kita-ku Sonezaki-naka (北区曽根崎中) 1–32, still in Osaka. Slightly later advertisements for the Elegaflex say that its distributor is the Tokyo-based Nittō Shashin Yōhin, for which this is given as the Osaka address.[3] It is not known if Doi was absorbed by Nittō or if it moved to Tokyo and changed its name to Nittō at the same time.

Doi Kimio (土居君雄), son of the Mr Doi of Doi Shōten, started a branch in Fukuoka (福岡市博多区冷泉町) at some time around 1956. In 1959 this became Doi (株式会社ドイ, Kabushiki Kaisha Doi).

Notes

  1. Advertisements reproduced in Kokusan kamera no rekishi, pp. 64, 83 and 104, advertisement reproduced in Gochamaze website and advertisement reproduced in Nostalgic Camera by Toshio Inamura.
  2. Advertisement placed in Asahi Camera (September 1951), reproduced in Kokusan kamera no rekishi, p. 122.
  3. Advertisements dated November 1952 to July 1954 reproduced in Kokusan kamera no rekishi, p. 123.

Sources / further reading

Links

In Japanese:

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